The ROADS.sg Awards originated from our mission to advocate for road safety and promote positive driving behaviour. Initially launched as a platform dedicated to sharing safety messages and raising awareness, we soon realised the importance of recognising those who embody these values. Inspired by the remarkable efforts of individuals and organisations in our community, we established the ROADS.sg Awards to honour their contributions and encourage a safer, more responsible road culture.
In addition, we know the automotive industry plays a pivotal role in ensuring our roads are safe through innovative safety features, exceptional customer service, and dedication to sales practices that prioritise driver well-being. The ROADS.sg Awards also recognise the outstanding efforts of companies and professionals who have significantly advanced automotive safety, enhanced customer experiences, and driven positive change in the industry.
By acknowledging these achievements, we aim to inspire continued excellence and innovation, ultimately creating a safer environment for all road users.
These awards spotlight those championing safety in the road environment, including automotive industry excellence. From innovative campaigns and personal dedication that enhance safety and reduce accidents to standout performances in automotive sales, this unified awards programme celebrates exceptional contributions across the industry. By integrating these awards, we recognize a broad spectrum of excellence that drives progress and ensures a safer road environment for all.
Most Gracious Road Users
Road Safety Champion (Company/Association)
Road Safety Champion (Individual)
Most Viral Road Kindness Video
Best Automotive Safety Gear/Gadget
Best Car Salesman
Best Bike Salesman
These awards aim to shine a spotlight on individuals and organisations committed to fostering a safer and more gracious road environment. From innovative safety campaigns to exemplary acts of kindness on the road, these awards celebrate those who go above and beyond to promote road safety awareness and reduce accidents.
Most Gracious Road Users
Road Safety Champion (Company)
Road Safety Champion (Individual)
Most Viral Road Kindness Video
These awards recognise outstanding contributions within the industry. From groundbreaking innovation to exceptional people, these awards highlight the best and brightest in the field.
Best Automotive Safety Gear/Gadget
Best Car Salesman
Best Bike Salesman
These awards aim to shine a spotlight on individuals and organisations committed to fostering a safer and more gracious road environment. From innovative safety campaigns to exemplary acts of kindness on the road, these awards celebrate those who go above and beyond to promote road safety awareness and reduce accidents.
Most Gracious Road Users
Road Safety Champion (Company)
Road Safety Champion (Association)
Road Safety Champion (Individual)
Most Viral Road Kindness Video
These awards recognise outstanding contributions within the industry. From groundbreaking innovation to exceptional people, these awards highlight the best and brightest in the field.
Best Automotive Safety Gear/Gadget
Best Inbuilt Automotive Safety Feature
Best Customer Service Representative
Best Car Salesman
Best Bike Salesman
You know those road angels who make your commute a little less stressful? Whether they let you merge during rush hour or give a friendly wave at a four-way stop, they’re the unsung heroes of the highway. This award honours the most gracious road users who make driving more pleasant for everyone.
Voluntarily assist in directing traffic at the junction of Dunearn Road and Eng Neo Avenue when the traffic light was down
Saw an uncle in wheelchair in the middle of the busy road of Newton and decided to stop his car in front, get off the vehicle and push the uncle to safety in the rain.
Voluntarily assist in directing traffic at the junction of Dunearn Road and Eng Neo Avenue when the traffic light was down
Ever met that bike salesperson who makes buying a bike feel like a breeze? This award celebrates those rockstar salespeople who go above and beyond to make sure you ride off the lot with a smile. It recognises excellence in the bike-buying experience.
In a world where the road can be a perilous journey, there are companies that stand out as beacons of safety. This award celebrates those road safety champions, the companies that make every mile travelled a safer, more secure experience for all.
Imagine a hero navigating our roads, not with a cape, but with caution and care for others and themselves. This award celebrates those everyday road warriors, whose commitment to safety makes our journeys smoother and our destinations sweeter.
Amidst the lively pulse of Singapore’s streets, there’s a symphony of innovation safeguarding our travels. These gadgets stand as stalwart defenders of our urban adventures, quietly ensuring our safety with their ingenious design. This award is a vibrant tribute to these unsung
Amidst the lively pulse of Singapore’s streets, there’s a symphony of innovation safeguarding our travels. These gadgets stand as stalwart defenders of our urban adventures, quietly ensuring our safety with their ingenious design. This award is a vibrant tribute to these unsung
