The ROADS.sg Awards originated from our mission to advocate for road safety and promote positive driving behaviour. Initially launched as a platform dedicated to sharing safety messages and raising awareness, we soon realised the importance of recognising those who embody these values. Inspired by the remarkable efforts of individuals and organisations in our community, we established the ROADS.sg Awards to honour their contributions and encourage a safer, more responsible road culture.
In addition, we know the automotive industry plays a pivotal role in ensuring our roads are safe through innovative safety features, exceptional customer service, and dedication to sales practices that prioritise driver well-being. The ROADS.sg Awards also recognise the outstanding efforts of companies and professionals who have significantly advanced automotive safety, enhanced customer experiences, and driven positive change in the industry.
By acknowledging these achievements, we aim to inspire continued excellence and innovation, ultimately creating a safer environment for all road users.
These awards spotlight those championing safety in the road environment, including automotive industry excellence. From innovative campaigns and personal dedication that enhance safety and reduce accidents to standout performances in automotive sales, this unified awards programme celebrates exceptional contributions across the industry. By integrating these awards, we recognize a broad spectrum of excellence that drives progress and ensures a safer road environment for all.
Most Gracious Road Users
Road Safety Champion (Company/Association)
Road Safety Champion (Individual)
Most Viral Road Kindness Video
Best Automotive Safety Gear/Gadget
Best Car Salesman
Best Bike Salesman
These awards aim to shine a spotlight on individuals and organisations committed to fostering a safer and more gracious road environment. From innovative safety campaigns to exemplary acts of kindness on the road, these awards celebrate those who go above and beyond to promote road safety awareness and reduce accidents.
Most Gracious Road Users
Road Safety Champion (Company)
Road Safety Champion (Individual)
Most Viral Road Kindness Video
These awards recognise outstanding contributions within the industry. From groundbreaking innovation to exceptional people, these awards highlight the best and brightest in the field.
Best Automotive Safety
Gear/Gadget
Best Car Salesman
Best Bike Salesman
These awards aim to shine a spotlight on individuals and organisations committed to fostering a safer and more gracious road environment. From innovative safety campaigns to exemplary acts of kindness on the road, these awards celebrate those who go above and beyond to promote road safety awareness and reduce accidents.
Most Gracious Road Users
Road Safety Champion (Company)
Road Safety Champion (Association)
Road Safety Champion (Individual)
Most Viral Road Kindness Video
These awards recognise outstanding contributions within the industry. From groundbreaking innovation to exceptional people, these awards highlight the best and brightest in the field.
Best Automotive Safety Gear/Gadget
Best Inbuilt Automotive Safety Feature
Best Customer Service Representative
Best Car Salesman
Best Bike Salesman
You know those road angels who make your commute a little less stressful? Whether they let you merge during rush hour or give a friendly wave at a four-way stop, they’re the unsung heroes of the highway. This award honours the most gracious road users who make driving more pleasant for everyone.
Spotted an uncle in a wheelchair stranded in the middle of Newton’s busy road during the rain. Stopped the car, stepped out, and pushed him to safety.
Widely praised by customers for consistently demonstrating exceptional situational awareness and genuine acts of kindness while navigating the road.
Stopping the car to assist a motorcyclist who had fallen in the middle of the road, ensuring their immediate safety and clearing the way for others.
In a world where the road can be a perilous journey, there are companies that stand out as beacons of safety. This award celebrates those road safety champions, the companies that make every mile travelled a safer, more secure experience for all.
Safety Training
Mandates road safety training for all riders and conducts regular safety campaigns.
Rider Safety Month
Each October, Deliveroo emphasises road safety by introducing new initiatives and training programs to ensure a safe working environment for their large fleet.
Strategic Partnerships
Collaborates with safety and driving institutions, such as ComfortDelGro Driving Centre, Singapore Cycling Federation, SCDF, and Red Cross, to offer advanced safety and emergency response courses.
‘Be Safe, Be Seen’ Campaign
Initiative with Traffic Police and KK Women’s & Children’s Hospital, to teach road users to understand bus blind spots.
Safety Recognition
Rewards employees who show exemplary road safety behaviour through the monthly Safety Incentive programme and nominations for awards.
Safety Technologies
Adopted advanced technologies, including Mobileye Advanced Driver Assistance System, Goldeneye anti-fatigue system, to reduce collision and blind spot detection.
Policy Collaboration
Enhanced safety by collaborating with government agencies on policies like mandatory helmet use and founding Singapore’s first driving school.
Youth Safety Training
Through the Safe Riding Experience program, SMCTA educates young riders on safe practices, fostering a culture of safety from an early age.
Riding Gear Advocacy
SMCTA promotes the use of certified riding gear, partnering with manufacturers to improve gear standards and accessibility, reducing rider injuries.
Merit for Company Award Motorcycle Fleet, Singapore Road Safety Award 2021
Recognized for outstanding commitment to road safety.
Zero Incident Performance Evaluation
Riders are evaluated based on adherence to traffic rules, with incentives for maintaining zero accidents and summons quarterly.
Comprehensive Safety Monitoring
Monthly GPS tracking reports and safety posters in rider corners ensure continuous awareness and adherence to safe riding practices.
Imagine a hero navigating our roads, not with a cape, but with caution and care for others and themselves. This award celebrates those everyday road warriors, whose commitment to safety makes our journeys smoother and our destinations sweeter. Crisanta brings groups of volunteers consisting of domestic helpers to support and help out at Traffic Police Road Safety events such as Singapore Road Safety Awareness Month and Anti-Drink Drive campaign. She also advocates for spreading road safety awareness messages. Aaron joined the Traffic Police as Road Safety Ambassador/Road Safety Champion in 2016. He always has marshalling and safety equipment in his car. He often helps motorists change tyres, jumpstarts cars and even directs traffic during accidents. Chew Lip Heng embodies the spirit of road safety by encouraging others to assist those in need. His advocacy highlights the importance of small acts of kindness in creating a safer and more compassionate environment on our roads. Chew Lip Heng’s commitment to fostering empathy serves as an inspiring example for all, promoting a culture of support and care within the community. Despite his extensive experience as a driver, now as a new rider, Sam Tan actively participates in group rides with experienced cyclists, incorporating mini-games to promote adherence to traffic rules and safe riding practices. Those who “lose” the game face minor consequences, fostering a fun yet accountable atmosphere that encourages safety within their riding community. Gina, personal trainer by trade, is also the co-founder of Bike Chicks, a female-only rider community established in 2024. Within this community, she empowers female riders and is dedicated to promoting road safety for all riders. Gina’s tireless efforts to foster a supportive community exemplify her commitment to creating a safer and more inclusive environment on the roads.
Road Safety Champion (Individual)
Crisanta Guiquing
Aaron Pok
Chew Lip Heng
Sam Tan
Gina
Ever met that bike salesperson who makes buying a bike feel like a breeze? This award celebrates those rockstar salespeople who go above and beyond to make sure you ride off the lot with a smile. It recognises excellence in the bike-buying experience.
Amidst the lively pulse of Singapore’s streets, there’s a symphony of innovation safeguarding our travels. These gadgets stand as stalwart defenders of our urban adventures, quietly ensuring our safety with their ingenious design. This award is a vibrant tribute to these unsung heroes.
